Being human is cool again. Shocking, we know.
Talk to Your Customers Like You're a Normal Person, Not a Marketing Exec.
Conversational Content: A Two Way, Feature-Rich Mobile Experience
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2. Conversations
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Discovering your Brand Voice:
We have the easiest time telling our friends and family what's unique about work, company or products we're making.
But when we try to formalize that in any way, developing website copy, writing a speech, or creating a company presentation—we sometimes stop being our beautiful human selves sharing funny, heartbreaking, soulful experiences and turn into BS-filled marketing robots trying to figure out the right things to say to sell our products.
Finding our way out of the Subprime Attention Crisis
Getting consumers from point A to point B is now incredibly challenging.
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Finding our way out of the Subprime Attention Crisis
Conversations are the new Brand Concierge for your content strategy.
Hi, Mihai 👋
telling our friends and family what's unique about work, company or products we're making.
Not off to a great start, huh 😱
But hey, no hard feelings, ads are supposed to be creepy, right? 🤖
Creepy is ok
I thought creepy is bad
Great, so why would I care?
Public
10:58 AM
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getpublic.com
Conversational Ads: Personalisation minus the creepy bits.
Choose Your Own Adventure Brand Content:
Trust can be built using different measures — in one survey, 81% of respondents said that it was important to them purchase from brands that reflect their values.
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Sure
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Alright, let's look at how this was built
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Alright, let's d this
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Alright, let's look at how this was built
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Nah, I need mode
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Not so sure
C
Not so sure
B
What's the range like?
C
Not so sure
A
Alright, let's look at how this was built
B
Ok, here are some photos
C
Let's test drive this
2. Make your content discoverable:
Embark your audience on a Journey of Endless Content Discovery
Use Cases:
1. Content Discovery
2. Lead Generation
3. Email sign-ups
4. Product Sales
5. Email Registrations
6. Store locator
7. Entertainment
8. Article Recommendations
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getpublic.com
How it's done:
Our technology is used by all the leading holding companies and many of the world’s most sophisticated advertisers and publishers.
About the platform:
Conversational ads are personal. The person who sees the ad steers the conversation and the outcome - in a way that's relevant to them. Conversational ads are personal. The person who sees the ad steers the conversation - and the outcome in a way that's relevant to them.The person who sees the ad steers the conversation - and the outcome in a way that's relevant to them.
Platform Login
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Max Mara Shoppable SS22
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Story
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Hi there👋
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Hi, how's it going today?
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TEXT OPTIONS
Here are some options
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PRODUCTS
Find the right fit for you
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Would this work?
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Media products:
Elevate your brand storytelling with, advanced security, dedicated partnership, and much more.
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yourdomain.com
THE OFFICE: AN ANALYSIS
A visit to the headquarters of your favorite mall brands
By Caity Weaver
September 13, 2021
In a 1780 letter to his wife, Abigail, John Adams proposed a chronology of generational obligations for learning. It was his duty, the future president wrote during a sojourn in France, to “study politicks and war,” that the next generation “may have the liberty to study mathematicks and philosophy,” that the next should have “the right to study Painting, Poetry, Musick, Architecture, Statuary, Tapestry and Porcelaine.” Mr. Adams’s epistle ending there, modern readers cannot know whether, with more paper and time, he would have eventually previsioned the 21st-century corporate campus where word clouds are studied in both digital and material states so that the current youngest generation of workers may attain a perfect knowledge of Cinnabon brand identity.
The swing era continues at Focus in just one conference room.
We can only assume that when, in a separate letter written three years earlier, in the midst of the Revolutionary War, he expressed his wish that posterity would “make a good use of” the liberty he sought, he had in mind something like the 62,000-square-foot headquarters of Focus Brands, the Atlanta-based operator of 6,536 food franchise locations. Behind every snack food franchise is a story — a young mother raised in the Amish church takes over a pretzel stand in the wake of devastating personal tragedy; a flat tire on a hot day forces a Greek immigrant ice cream man to serve a rapidly softening frozen product — that is eventually obscured by the unrelenting popularity of its low-cost, high-indulgence, addictively delicious treats.
BRAND STORIES:
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Behind every Cinnabon Classic Roll is an office of people dedicated to preserving its legal status, ingredient consistency, financial viability, informative yet friendly online presence, uniformity of storefront appearance, marketing power and cultural legacy.
Focus is the brand behind many of America’s favorite mall food brands, including Auntie Anne’s and Jamba.
Not to mention designing, photographing, printing, filming and distributing the materials that make it possible for anyone of legal working age in the United States to acquire the knowledge of Cinnabon Classic Roll fabrication in accordance with company standards. Ditto a Fudgie the Whale ice cream cake or an Aloha Pineapple smoothie.Roughly 375 such individuals work in the main office of Focus Brands.
Focus owns and governs the Auntie Anne’s, Carvel, Cinnabon, Jamba (formerly Jamba Juice), McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s brands. In its offices, these have been boiled down to their very essences and those essences in turn splashed upon the walls, suspended from the ceiling and drilled into the exposed concrete pillars.The most arresting manifestation of these brands is the floating text that hovers in altocumulus formation above a brightly lit walkway off the building’s main entrance. “Creamy frosting buttery AWESOME irresistible HOMEWRECKER,” declare (some of) the words, which Steven DeSutter, the C.E.O., said, were chosen by brand leaders to “give them a chance to say what words define your brand.” (“Homewrecker” is a type of burrito at Moe’s.)
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1/4: Landing Pages
The in-feed unit runs across selected editorial placements available directly or via Deal IDs. The unit extends on the full height of the device, creating an immersive experience that's similar to social stories.
2/4: Landing Pages:
Use Brand Experiences as destination page or content hub as part of a wider campaign.
3/4: In Video:
Interactive Videos can run programmatically across standard VPAID tags.
4/4: Custom Launcher:
Incorporate Brand Experiences into your properties via custom launchers to open up the experience window over your content.
Our Products
1. Landing Pages
2. In-feed
3. In/Out Stream
4. Custom Launcher