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Unlocking AI's Biggest Wins: The Future of Marketing Automation and Creativity

Exploring the key trends at the intersection of Marketing and AI.

Irina Morosanu Vlad - Commercial Director, Newsroom AI

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Photo byArtur Debat - Getty Images, Barcelona, Spain

Newsroom AI

™

Newsroom AI

™

Key Players in AI

The Application Layer: Where AI Meets Business Impact and Real Value is Captured

The application layer is where AI turns into marketing impact—personalized campaigns, smarter targeting, and real ROI. It’s where businesses connect with audiences, optimize performance, and drive results. The value isn’t in the AI itself, but in how it transforms marketing outcomes.

Infrastructure Layer (Nvidia, Azure, AWS, etc)

Model Layer (OpenAI, Anthropic, Meta, etc)

Application Layer (1,000+ Companies)

A landmark year for computing and AI

Cut through the noise: Addressing the Most Impactful AI-Powered Opportunities

Tackle your biggest cost and inefficiency centers first—this is where AI can deliver the fastest, most meaningful results.

Creative Ideation

Research

Sentiment Analysis

Audience Discovery

Workflow Automation

Sales Automation

Fraud Detection

A landmark year for computing and AI

The Paradigm Shift: Traditional processes become unfeasible at the scale of AI

Tackle your biggest cost and inefficiency centers first—this is where AI can deliver the fastest, most meaningful results.

1,000+ Assets Per Campaign

Zero Marginal Cost for Creative

Creative Scoring and Auctioning

Audience Discovery

Workflow Automation

Sales Automation

Fraud Detection

www.nws.ai

Rewriting the Playbook: Unlocking New Workflows for Ultimate Automation Efficiency

In a world where Instagram's visual charm and TikTok's rhythmic magnetism compete for user attention, it may seem absurd to expect users to pause and 'engage' with a display ad. This presents us with a challenge to rethink and redefine what a display ad could be based on a pragmatic framework of utility and experimentation. And this is where AI comes in: identifying usefulness and angles.

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Brand Experiences

Process Agents: Unlocking New Workflows for Ultimate Automation Efficiency

Users simply prompt their query, and the AI-driven system leaps into action. It translates abstract ideas into tangible creative strategies, offering a seamless, interactive, and efficient method of producing display ad campaigns

Skills

Settings

Results

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All

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Start from scratch

Create a blank project.

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Conversational Summarisation

Create marketing copy using the BAB framework. Before, After, Bridge.

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Content Sumariser

Create marketing copy using the BAB framework. Before, After, Bridge.

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Content Sumariser

Create marketing copy using the BAB framework. Before, After, Bridge.

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Creating key message...

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Understand every interaction

The Editor: Unlocking New Workflows for Ultimate Automation Efficiency

Unlocking the 'Genius' in Creativity

Challenging the Traditional Ideation Processes

Large Language Models are the driving force behind a new content revolution, dissecting and navigating the intricate layers of creativity to convert the elusive 'genius' into an attainable, repeatable process. This transformation isn't about replacing human creativity but enhancing it. Generative AI models foster disciplined ideation and strategic clarity, grounding creativity in utility and delivering advertising that cuts through the noise and truly resonates with audiences.

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Brand Experiences

The raceProcess Agents: Unlocking New Workflows for Ultimate Automation Efficiency

Users simply prompt their query, and the AI-driven system leaps into action. It translates abstract ideas into tangible creative strategies, offering a seamless, interactive, and efficient method of producing display ad campaigns

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Brand Experiences

Inventory Scoring: Unlocking New Workflows for

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25 domains

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Domain

Label

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Brand Experiences

The Inventory Agents: Unlocking New Workflows for Ultimate Automation Efficiency

Users simply prompt their query, and the AI-driven system leaps into action. It translates abstract ideas into tangible creative strategies, offering a seamless, interactive, and efficient method of producing display ad campaigns

Incremental Interaction

Impressions (Thousands)

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Understand every interaction

Reporting

Explore the reports that unveil the campaign's performance and provide valuable insights for informed decision-making.

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Thank you.

Irina Morosanu Vlad - Commercial Director, Newsroom AI

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Photo byArtur Debat - Getty Images, Barcelona, Spain

About us

Brand Experiences

Brand Experiences is our flagship suite of high-impact, visual-first advertising products, that unites human creativity with AI-powered ideation and dynamic creative optimization capabilities, unlocking unparalleled creative execution across all stages of the consumer decision journey. Let's unpack...