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Actions (click-outs)
The number of CTA taps that open a URL, call a phone number or open an email client.
Other Articles:
Average Story Time
Can I share stories on social media?
Adding team members
Interactions (engagement rate)
Can I outsource Brand Story creation?
Do Conversations or Brand Stories need to offer a cookie warning / pop-up?
Story Impressions
Who will be creating Brand Stories?
Using assets from Instagram
Average Depth
