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Brand Stories
Introducing Brand Stories:
We're helping brands connect meaningfully with the mobile-first generation
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Creating content that makes an impact.
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CLIMATE EMERGENCY
How climate change is reshaping Iceland's fishing industry
supported by tesco
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Wh
why boost:
Boost running shoes have been acclaimed as the greatest running shoe adidas has ever made. Innovative adidas Boost cushioning technology is made from highly elastic thermoplastic polyurethane (TPU), which has been formed into elliptical shaped pellets.
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miracles on demand:
Boost technology was initially introduced as performance footwear for runners. The original adidas Energy Boost was released in 2013, the Pure Boost in 2014 and the Ultra Boost in 2015.
Ne
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At the end of 2015, the NMD_R1 was released as lifestyle trainers with a streamlined, modern silhouette and knit upper that works both for the gym and daily wear.
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Since then, Boost technology has been integrated into an extensive range of adidas athletic shoes.
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All athletes need energy return and comfort, so the original, iconic silhouette has evolved to encompass a larger range of models, materials and colours.
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adidas Boost cushioning can now be found in shoes for playing football, basketball and snowboarding. The superior cushioning is also integrated into hiking boots, baseball cleats and slip-on pool slides.
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A
new
age
for
mobile
story
te
lling
.
Stories allow brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
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This is Madeira.
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Product Stories:
Entertain
Reward
Inspire
Branded Content:
Educate
Inform
Support
Recycle Unwanted Clothing
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A digital world needs digital learning
#ConnectingForGood
SEE HOW WE HELP
All
of Getty Images
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industry-leading
plat
form
.
Getty Access
Licensed
Getty Images - Hong Kong, Central District - Hong Kong, Hong Kong Island, Victoria Harbour - Hong Kong, Building Exterior
yourdomain.com/stories
Editing: A journey to Asia
Font:
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Playfair Display
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Colour:
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LINE HEIGHT:
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LETTER SPACING:
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The Airfrance Guide to
Asia 2021
January 2, 2021
Asia
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From $399.99 Roundtrip*
Singapore
Unlimited changes for 12 months
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Capitalising on its melting pot of cultures, Singapore is finally getting some spark, and is fast becoming one of Asia’s hit-list destinations.
gap
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From $599.99 Roundtrip*
Hong Kong
Unlimited changes for 12 months
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Hong Kong welcomes with an iconic skyline, a legendary kitchen, and lush, protected nature where rare birds and colourful traditions thrive.
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LAYERS
HISTORY
PREVIEW
SETTINGS
ES Logo Layer
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videofile.mp4
These are the top 10 foods
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EFFECT:
FLY IN FROM BOTTOM
EASING:
EASE OUT
ANIMATE AFTER:
LOGO
OPACITY:
75%
One tonne of white...
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bottom-feed.mp4
Bring unprecedented creative control to brand storytelling
Mix & match content:
Videos
Images
Text
Polls & Quizzes
Attachments
Lead Capture
Shoppable
Product Scene
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From $399.99 Roundtrip*
Singapore
Unlimited changes for 12 months
Sin
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Hong Kong welcomes with an iconic skyline, a legendary kitchen, and lush, protected nature where rare birds and colourful traditions thrive.
Cor
Google Maps
https://goo.gl/maps/o3wvfjLhn9zDa9Q5A
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miracles on demand:
Six short works, including three premieres, were unveiled on a rooftop to benefit the new organization Dancers of N.Y.C.B.

New
EXPLORE COLLECTION
miracles on demand:
Six short works, including three premieres, were unveiled on a rooftop to benefit the new organization Dancers of N.Y.C.B.

New
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Distribute your content via traditional buying workflows
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Sponsored Content
How 5G Will Fundamentally Change Everything You Know About Mobile Computing
Samsung
Landing
Experience
Unklike Instagram Stories, Brand Stories are created for the open web so they can be distributed across any social network or amplified using native or display ads.
Sponsorship
Carousel
Create a sponsored collection of stories to ad-serve or deliver programmatically across any DSP.
In-feed
Programmatic
Distribute Brand Stories programmatically across all major DSPs. The units serve into standard inventory and automatically resize to the full height and width of the device.
Amplify your brand stories with all major platforms:
Demand Side Platforms:
Brand Safety:
Collections: Create a new home for all your visual content
yourdomain.com/stories
All South Africa
Food
Hotels
Activities
Night Life
Culture
Bookmarks
Teamwork: Create effortlessly with brand-ready kits
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Analytics: Understand every interaction
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Brands and
Marketers
Publisher
Sales Teams
Agencies and
Tech Platforms
Government
and Education
1
Transform your storytelling with a radical content format used daily by over 1 billion people across the world.
2
Adopt a more efficient content creation workflow that serves all stakeholders in the organization.
3
Create stand-alone visual properties hosted by your domain or distribute stories programmatically across any major DSP.
1
Create a highly differentiated commercial product with a world-class appeal
2
Transform your branded content offering with a visual-first product that speaks to a new generation of consumers. 
3
Use existing ad-server real estate to amplify brand-stories anywhere within your content. 
1
Create a visual-first branded content product that’s unique to your business model.
2
Collaborate seamlessly between creative, media and account management teams.
3
Leverage your partnerships and programmatic infrastructure to amplify Brand Stories at scale.
1
Create a new type of visual experience that captures the attention of the social-media generation. 
2
Leverage existing visual assets or tap into over 3 billion photos and videos of Getty Images.
3
Amplify your content seamlessly over social, native or programmatic media.
Trusted by 100+ global brands
Introducing Brand Stories:
Connecting brands with the mobile-first generation.
FIND OUT MORE
Over 1 Billion people are using the Story format every day across the web or social apps
Source: Forrester Research, June 2020
Stories allow brands to cut through the clutter and communicate to audiences that are increasingly immune to traditional advertising formats.
Create a more intimate and immersive experience for your users
Bring an unprecedented level of creative control to your content with a format purposely engineered for the visual age.
Brand Stories:
Entertain
Reward
Inspire
Educate
Inform
Support
Amplify your content in-feed via Programmatic Display
Distribute Brand Stories programmatically across all major DSPs. The units serve into standard inventory and automatically resize to the full height and width of the device.
Demand Side Platforms:
Brand Safety:
Distribute via Social or Native Sponsorships
Once published, Brand Stories are available via stand-alone URLs that you can share on Social or as landing page for your campaigns.
All the functionality you've come to expect:
The authoring environment accommodates design, production and media teams under one platform. Reporting is available for in-depth analytics over every user interaction:
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Story Impressions
The number of times a story has been loaded, whether in or out of view.
Scene Impressions
Total sum of all scene views, including views resulting from auto-advance.
Average Scene TIme
The average time spent on individual scenes. Every time a user changes a scene, we send a time e.g. 5 seconds, and it's the average of those. Auto-advance implies a maximum for this value. The timer is capped at 20 seconds, to prevent skewing the average when the page is left open, and there is no auto-advance.
Actions (click-outs)
The number of CTA taps that open a URL, call a phone number or open an email client.
Attachments
The total number of Attachments that were opened in a story.  Attachments are tracked separately to CTA actions, despite the buttons often looking similar.
Average Depth
How far (number of scenes) is reached into a story on average. This is calculated as: [(scene impressions / story impressions) / number of scenes] * 100.In the case of auto advance, it may not be due to user interaction.
Average Engaged Depth
The same as AVG Depth except excludes first scene impressions (excludes users who didn't interact with the story, unless the story auto-advances).This is calculated as: (((second scene impressions + impressions on >2nd scene) /  second scene impressions) / number of scenes) * 100.
Interactions (engagement rate)
The number of users that interacted with the story (only the first interaction is counted for each story load). This could mean they went to the next scene, opened the share menu, or unmuted a video. It is generally fairly similar to the second scene impressions, since going to the next scene is the most common first interaction.
Interaction rate (IR)
Calculated as number of interactions / number of story views and shown as a percentage.
Trusted by 200+ global brands:
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